“Job Ready” calendar

SMS Rents

Objective: Extend the visibility of SMS Rents from the jobsite to the business to reinforce awareness of the depth and quality of the SMS Rents equipment fleet.

Strategy: Supply wall calendar and desk calendar sets to serve as practical planning tools for site supervisors who track and allocate equipment requirements on a day-by-day basis; underwrite the cost of the program with sponsorships from brand-name equipment manufacturers featured in the SMS Rents fleet.

Solution: Job Ready” calendar and equipment showcase

Results/Commentary: The calendar package was well received by customers and prospects, who commented on the usefulness of the calendars in jobsite trailers and shop floor offices.

The initial print run was “sold out” through customer requests and the participating equipment manufacturers all committed to reserving their space for the next year. Featuring the brand name of top equipment manufacturers reinforces the confidence of rental customers that SMS Rents supplies and supports reliable, quality products.

MEA AwardThis program is part of an overall marketing strategy that allowed SMS Rents to continue expanding its network and increasing its fleet inventories through the recent economic downturn while competitors were pulling back.

This program was selected for a Marketing Effectiveness Award by the Summit International Awards group in the calendar program category.