Meet The Team

Meet The Team

Robert Adeland, MBA

President

Prior to establishing Marketing Strategies & Solutions in 1997, Robert worked both sides of the marketing desk – as a client and as a Vice-President of Client Services with a major Canadian advertising agency. His career has spanned positions in industrial and retail marketing management as well as extensive advertising agency experience in client service and strategic planning. Robert’s personal philosophy of giving back to the community sets the example for our company and staff to take an active role in supporting a number of not-for-profit organizations.

Mina Thaler

Vice President & Production Manager

Every company needs a talented individual who can multi-task with proven expertise in several business disciplines. That’s exactly why Mina Thaler has provided our company since 1998. What distinguishes Mina is her total commitment to the dual role as our Vice President and the detail-centred responsibilities of Production Manager. Mina’s administrative leadership ensures that our creative and management team function in harmony and that project work flows through the agency in an organized manner. Her strong focus and customer-first approach ensure that projects are completed on time and on budget.

Lyn Ibson

Creative Director

A respected London copywriter for more than 30 years, Lyn has served as Creative Director for award-winning creative teams throughout the region. His passion for clarity in defining creative goals, targets and tactics has been instrumental to the development of effective branding and campaign strategies in industrial, business-to-business and high tech sectors, and in support several high-profile charitable organizations. Recognized as an inventive communications planner and writer, Lyn fills a vital leadership role in creative direction for all of the agency’s current and prospective clients.

Michael Anderson

Senior Account Manager

A longtime friend of Marketing Strategies & Solutions, Mike came onboard in 2016, bringing with him more than 30 years of editorial experience – the past 20 with leading B2B publications serving the construction and equipment markets throughout North America. Along the way, he served seven years on the Board of Directors of the Construction Writers Association, including as President during the organization’s 50th anniversary in 2007/08. A proverbial road runner, having worked from Timmins to Tuscaloosa and most places in between, Mike loves nothing more than learning your story and, in turn, helping you share your story with the world.

Deanna Majer

Administrative Assistant

Deanna returns to Marketing Strategies & Solutions after 14 years to reprise her role as Administrative Assistant. She brings with her many years of administrative experience gained from working in a range of fields spanning from Defense and Fitness to now back in Marketing. She is a hard worker, a quick learner and dedicated team player. Her positive attitude and attention to detail make her a valued addition to the team.

Adam Savage

Senior Designer

Trained in both traditional graphic design and multimedia production, Adam combines a broad palette of technical expertise with a fervent dedication to strong, consistent brand values – the ideal combination for compelling, integrated communications. Whether the task of the day is conceptual development of a logo or final construction of a new website, Adam is a tenacious problem-solver who is never content until his solution is the best it can be for our clients and their customers.

Jay Patel

Web Developer

Jay arrived from India in the Fall of 2013, just in time for his Winter in Canada. Armed to the teeth with degrees in Information Technology and Computer Application, he enrolled at Fanshawe College to hone his graphic and web development skills. He speaks a number of languages including Joomla, Oracle, JQuery, Bootstrap, Gujarati, Hindi and English! Since coming onboard at Marketing Strategies & Solutions, Jay has become an integral part of the team. He fits in perfectly and spends his days making everything work. When he’s not at Marketing Strategies & Solutions, he has been helping some of his fellow Fanshawe students find their way through the maze that we all call the World Wide Web.

Lisa Baldock

Copywriter

With a background in corporate communications and journalism, Lisa has 20 years of experience writing for a variety of media, including print, video and web. Over the years, she’s won several awards for her writing and project management skills. She’s adept at tailoring the message to the medium and the audience, while staying on brand. Lisa is also a certified Google AdWords professional.

Mark Elliot

Prepress Artist

Mark has seen his trade evolve from “old school” finished art production to the digital prepress technologies of today, but throughout the years, he has always brought the same craftsman-like approach to every project. We (and our clients) rely on Mark to deliver on the full range of graphic projects, from catalogs to posters, with accuracy, efficiency and with an experienced eye for effective layout and typography.

James Bryce

Graphic Designer

James has spent over 25 years as a Designer/Art Director for some of the largest advertising agencies and design studios in the area. He has a clear and well thought out approach to creating concise and effective design in order to provide clients with the result oriented and cost-effective visual communications that they need to compete and be seen in today’s marketplace. James adheres to the philosophy that good design is the pursuit of clear and concise communication of an idea from one to another in the most understandable and unbiased way.

Harley

“CMO” (Chief Morale Officer)

Harley joins Marketing Strategies & Solutions as our CMO, bringing with him an enthusiastic welcome and an attentive ear to any and all who come to visit us. Not just a “watch” dog, Harley truly wants to be personally engaged with every facet of our business. Harley  can be reached here anytime you need to vent, cheer or share a smile.