Call ESS…


Equipment Sales & Service Ltd.

Objective: Elevate the profile of the ESS service truck fleet as representatives of a top tier manufacturer in heavy construction equipment.

Strategy: Create a distinctive decal package that features the brand look of both ESS and its flagship brand, Komatsu.

Solution: “Call ESS…“ service truck livery.

Results/Commentary: The service truck decal design centres on a set of large graphic elements representing the crawler tracks common to heavy equipment such as excavators and dozers. Versions of the livery were developed for each type of service vehicle in the ESS fleet, from pick-ups to F550 crane trucks. The new look has been reflective of the total rebranding exercise of ESS which included everything from logo treatment, to advertising and external and internal communication documents.