Our Specialist in Marketing Services for the Building Products Industry

Our Specialist in Marketing Services for the Building Products Industry

Jim Gruber brings more than 25 years experience in hard goods distribution and building products and services to our service team at Marketing Strategies & Solutions.

Jim first earned his position in account management and strategic planning with leading national brands in building products and home improvement. Market leaders who have relied on Jim to develop and execute their communications at every level include iconic names such as Robert Hunt, Dashwood, Gentek, Heartland, Alcan, Anden, Sears, Dor-Seal and more.

When Jim joined Marketing Strategies & Solutions in 2011, our President Robert Adeland said:

“Jim has an excellent grasp of how to leverage client projects to do more with less through integrated strategies and powerful branding. He provides a wonderful balance of strategic planning, creative vision and project management… his insight into building strong distribution networks and customer relationships is unparalleled.”

Sharing Success

Case studies from Jim’s portfolio provide an instructive look at effective programs designed to build on the strengths of his clients to achieve sustainable results in the marketplace:

North American Window Collection

Gentek Building Products

The launch of the North American Window Collection allowed Gentek to deploy a unique manufacturing strategy establishing consistent quality standards throughout its network while maintaining responsive customer support to its familiar regional brands.
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Pelican Bay Logo

Alside Inc.

Creating the new Pelican Bay brand for Alside’s new innovative shakes and scallops vinyl siding required a full end-to-end strategy to cover every detail from language mapping to self-shipping POS sample packaging.
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MISA Global Metal Solutions

The corporate transformation of the disparate divisions of Marabeni-Itochu Steel America brought together vastly varied stakeholders from steel-mill workers to home renovators to global logistic planners under the re?visioned MISA brand.
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