MISA Global Metal Solutions

MISA Global Metal Solution

Marabeni-Itochu Steel America

Objective: Rebrand the various Marabeni-Itochu operations in North America to present a consistent identity across their diverse markets and product lines.

Strategy: Establish a new identity with a fresh start based on the MISA acronym with a logo and a brand look that reflects its core strength in the steel industry and its imaginative, entrepreneurial corporate culture.

Solution: MISA Global Metal Solutions


The corporate and divisional leadership was presented with a comprehensive identity guide to help each operation to implement the new name, logo and brand identity appropriately across a wide range of printed materials and signage requirements.

With strong corporate support, MISA has established a company-wide appreciation of its shared values. “Our company logo, a bird, expressed with the brilliant orange of hot melting iron, symbolizes the enthusiasm and eternal energy we bring to the iron and steel industry. The creature, gazing up at the sky and ready for flight, represents our eagerness to deliver total value at every stage.”

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