London Communications Agency Honoured For “Advertising That Works!”

LONDON, ON – Marketing Strategies & Solutions was recently notified that the firm has been chosen to receive a total of three awards from the 2009 Summit Marketing Effectiveness Awards (MEA) program.

The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience’s knowledge, attitudes or beliefs. The awards are presented by the Summit International Awards, an organization created in 1994 specifically to honour creative excellence in small and medium-sized advertising agencies.

Robert Adeland, President of Marketing Strategies & Solutions, welcomes the awards as a validation of the agency’s core beliefs about customer service. “These awards support our way of becoming deeply immersed in our clients’ business, getting to know their audiences well enough to make a real difference. There are many awards out there for the advertising industry; this is the one program that rewards advertising that works.”

Unlike most award programs, the judges for Summit MEA awards do not name Gold, Silver and Bronze winners. Instead, each entry is scored on how well it achieves its specified goal. Of 504 entries submitted from 11 countries, less than 20% scored well enough to be admitted for a “Finalist” award in 2009. Exceptional entries may be further recognized as a “Winner” in its category.

A corporate brochure produced by Marketing Strategies & Solutions for Timberland Equipment, of Woodstock, Ontario, was among those singled out as a Summit MEA category Winner. Adeland explained that “this brochure was a strategic move by Timberland to redefine its position in the upper strata of large industrial clients globally. It became the hub for several new initiatives including a rebuild of the website that showcase the company’s capabilities as a strong value-added engineering partner for major projects.”

The agency was also awarded Finalist standing for its work in not-for-profit advertising category for John Zubick Ltd., and for a bilingual calendar promotion developed for the SMS Rents equipment rental network.

Established by Robert Adeland in 1997, Marketing Strategies & Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for industrial manufacturers and other business-to-business clients. The firm is one of a number of advertising agencies in North America to be admitted as members of the Association of Equipment Manufacturers (AEM).

Major clients in Canada and the United States include Volvo Road Machinery, SENNEBOGEN America, Winkle Industries and Sommers Motor Generator Sales. The agency also serves numerous manufacturers and business services local to London, Ontario.

For more information on Marketing Strategies & Solutions, visit the website at or contact:

Robert Adeland, President
Marketing Strategies & Solutions
433 William Street
London, Ontario N6B 3E1
t: (519) 432-8327
f: (519) 642-3372