London Creative Firm “Stops Traffic” For North America Traffic

London, ON – A new website for North America Traffic, the Ontario-based manufacturer of portable traffic signal and flagging equipment, succeeded in stopping judges in their tracks for the 2012 Summit Creative Awards.

New website helps buyers find their requirements quickly.

The website at earned medal honours in the business-to-business (B2B) category for Marketing Strategies & Solutions, a full service communications agency operating in London for 15 years.

Robert Adeland, President of Marketing Strategies & Solutions, said that his team’s focus on the types of visitors to the website is a key to its success with B2B websites. “We build from the standpoint of how customers buy, not necessarily how the client wants to sell,” he explains. “North America Traffic appreciated that customer-first concept, as well as our ability to develop and write all the content they needed to deliver on the design. They trusted us to provide a complete turnkey solution, and that’s what we do best.”

An international competition of small to medium-sized advertising agencies, the Summit Creative Awards recognizes the achievement of creative excellence with limited resources. Now in its 18th year, the program attracted thousands of entries from 22 different countries.

For more information about Marketing Strategies & Solutions integrated communications services, contact:

Robert Adeland, President
Marketing Strategies & Solutions
433 William Street
London, ON N6B 3E1