SENNEBOGEN Opens Doors To New “Purpose-Built” American Headquarters With Complete Parts And Training Center In Stanley, NC

The new 54,000 sq. ft. development establishes a world-class facility to support users of material handling equipment in North America.

STANLEY, NC – The American headquarters with a new parts and training facility announced by SENNEBOGEN LLC in October 2008 has now opened its doors in Stanley, NC and committed to serving the North American marketplace from this central location.

SENNEBOGEN, a family-owned business founded in 1952 in Straubing, Germany, is one of the world’s leading manufacturers of specialized material handling machines used in scrap, recycling, ports, logging and forestry and many other industries.

SENNEBOGEN LLC is the US-based subsidiary of the company, established in 2000 to introduce and support SENNEBOGEN equipment throughout the Americas. Its 54,000 sq. ft. facility with six bays for shipping and receiving occupies a secure 32 acre site located in Lincoln County, about 20 minutes from the City of Charlotte.

Planned for Growth

According to Constantino Lannes, the President of SENNEBOGEN LLC, the opening of the new facility is just the first step in its development as one of North America’s premier support centers for heavy equipment. The center is designed to accommodate a significant increase in employees as the business achieves expected growth targets. SENNEBOGEN LLC has enjoyed rapid growth over its 10 years in North America, now with industry leading sales in its key markets supported by a coast-to-coast dealer network. Its head office, parts and training facility is part of the company’s plan for continued growth as it expands sales into new sectors. “This positive strategy has allowed us to grow.” According to Lannes, “We are committed to keeping the investment in our staff. They are part of the SENNEBOGEN family.”

“We are very proud of how this facility has been conceived and constructed,” Lannes says. “Every feature is based on the specific activities. We are always explaining to customers how SENNEBOGEN equipment is ‘purpose-built’ for its application. This project was developed with the same kind of thinking.”

The site is close to Charlotte Douglas International Airport and is well served for air travel and truck transportation. The facility itself comprises two main areas: one to warehouse replacement parts for distribution to equipment dealers, and one for training dealers’ and customers’ staff on the operation and maintenance of the equipment.

Complete parts inventory

Entering through the main door to the facility, visitors arrive to an open, welcoming reception area – a far cry from what they might expect in a typical industrial warehouse. The depth of the inventory here is evident in the array of thousands of different hydraulic and mechanical components in stock to service various machine models. The warehouse also maintains an extensive inventory of major machine components and assemblies, weighing from ounces to literally thousands of pounds. “We keep everything on hand that a technician might need to keep one of our machines up and running and with 24/7 parts and service availability, SENNEBOGEN is maintaining its pledge to maximize their customers’ up time.” Lannes claims. “Our distributors do a tremendous job of keeping their own local supplies of service and repair parts, so we’re always ready to replenish their stocks, without waiting for orders to come from overseas. Almost any customer request is on its way the same day the order arrives here.”

Lannes notes that the warehouse even keeps a large inventory of engines in stock. “Replacement units for heavy equipment normally come directly from the original engine manufacturers or their dealers,” Lannes explains. “But we make sure we have the exact engines available to fit into our units in the field easily. That can offer a great time-saving for service technicians. In one case recently, we had one of our distributors who was told he would have to wait up to eight weeks to get an engine from its manufacturer, but we had it in stock and shipped out to him the same day!”

Hands-on equipment training

The rear area of the facility is a wholly self-contained training center, complete with a separate entrance and its own kitchen. Meeting rooms and classrooms are all equipped with the computer networking and projection technology required for today’s interactive instruction methods. The training section occupies two levels, including an upper area that overlooks a large machine bay. This bay allows SENNEBOGEN trainers to bring any SENNEBOGEN machine indoors, up to the 200,000 lb. 870 model material handler. “Efficiency has been built into this facility. With a number of classrooms available, different classes can run simultaneously”, said Lannes. It also allows us to have a number of distributors in at the same time.”

Workplace health & safety

Lannes points out that the building was designed with people as much in mind as machine parts. “The health and safety of our staff and customers is primary at SENNEBOGEN, here at home or on the jobsite.” The building is well ventilated for continuous air exchange and the windows open for fresh air to enter. Access to the fully fenced site is through a gated entry, providing an extra measure of personal security for staff and visitors who often work late into the night.


SENNEBOGEN has been a leading name in the global material handling industry for nearly 60 years. Based in Stanley, North Carolina, within the greater Charlotte region, SENNEBOGEN LLC offers a complete range of purpose-built machines to suit virtually any material handling application. Established in America in the year 2000, SENNEBOGEN LLC has quickly become a leading provider of specialized equipment solutions for recycling and scrap metal yards, barge and port operations, log-handling, transfer stations and waste facilities from coast to coast. A growing network of distributors supports SENNEBOGEN LLC sales and service across the Americas, ensuring the highest standard of professional machine support and parts availability.

For more information on the full line of SENNEBOGEN green line material handlers, contact:

Constantino Lannes, President
1957 Sennebogen Trail (formerly 7669 Old Plank Road)
Stanley, NC 28164 
Tel: (704) 347-4910 or fax (704) 347-8894
Visit the web site at