What’s your story?
Visit our Client News archive for samples of our published stories.
If your communications planning doesn’t include a focused program for providing news to your business media, you are missing out on a great opportunity to get your story out to active buyers and prospects.
With the help of the writers at Marketing Strategies & Solutions, our clients are building a strong and consistent presence in local, national and international trade publications. Our editorial services support their communications strategy by:
Getting your words worth
It’s hard to quote a value on your editorial investment – publishers choose to use, rewrite or reject our submissions however they please. However, our staff works closely with our contacts in the media to understand their preferences and to write stories with their readers in mind. As a result, our stories enjoy a very high rate of pick-up in industry publications. In fact, in some markets, editors often call us to request a contribution from our clients for their special issues.
Based on equivalent advertising space, clients of MS&S received unpaid exposure in targeted magazines in print and online with a value up to $1.5 million annually, for a fraction of the cost. Add to this the follow-on value of stories re-published for magazine websites and e-letters, plus embedded links to your own website, and the opportunity to acquire reprints for your sales staff to pass along personally.
Be a newsmaker!
Making news can be as simple as a phone call to MS&S. We can help you identify editorial opportunities, choose a compelling story angle and then complete the research to pull your story together with your in-house experts and your customers. Our staff will manage the whole process, including interviews, photography and sign-offs. We will also build and maintain a comprehensive database of national and local media contacts in your industry, so timely news items can be delivered right to their desktops.
See the results yourself – browse through our Client News archive to see some of the stories making the rounds in the media today.