“eZcycle” Launch Earns Award For Marketing Effectiveness

London, ON – A local communications firm has been awarded industry honors for its campaign to launch the eZcycle electronic waste recycling program, introduced in May 2012 by John Zubick Ltd. of London.

Marketing Strategies & Solutions, headed by Robert Adeland, President, won its award in the Green Marketing category for the 2012 Summit Marketing Effectiveness Awards (MEA). The Summit International Awards Association grants MEA honors through a jury process which scores entries on their effectiveness in reaching stated goals to “…change, influence or reinforce a target audience’s knowledge, attitudes or beliefs.” The MEA program is a global competition which, this year, attracted more than 700 entries from North America, Europe and Asia. Some of the elements from the eZcycle program.

eZcycle Logo

eZcycle is a new service created by Zubick’s, a long time family-owned recycling business in London, to simplify the disposal and recycling of electronic waste for consumers and small businesses. The launch program developed by Marketing Strategies & Solutions included the program name and branding, site graphics, website and advertising campaign, including plans for an opening day event and contest.

“We have to credit Matt Zubick for his commitment to eZcycle,” said Adeland. “He and his family recognized that their goal of diverting hazardous waste from landfills could only be achieved by making eZcycle a highly visible presence during its launch phase.”

On its opening day alone, the eZcycle depot on Clarke Road was able to collect 13,880 lbs. of e-waste from the hundreds of visitors attending and ready to support the initiative. Since then, Zubick’s staff has had to empty its special collection bins at least daily to keep pace with drop‑offs of cell phones, computer devices and other electronics.

About Marketing Strategies & Solutions
Marketing Strategies & Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for industrial manufacturers and other business-to-business clients. With major industrial clients in both Canada and the US, the agency serves a growing number of manufacturers and business services in London and Southwestern Ontario. The firm is one of the selected advertising agencies in North America to be admitted as members of the Association of Equipment Manufacturers (AEM).

For more information on Marketing Strategies & Solutions, visit the website at www.marketingstrategiesandsolutions.com or contact:

Robert Adeland, President
Marketing Strategies & Solutions
433 William Street
London, Ontario N6B 3E1
t: (519) 432-8327
f: (519) 642-3372