Marketing Strategies & Solutions Adds Construction Industry Bench Strength

mike-andersonLONDON, ON – Marketing Strategies & Solutions Inc. announces the addition of construction media veteran Michael Anderson as Senior Account Manager.

Robert Adeland, President of Marketing Strategies & Solutions, recently announced that Michael Anderson has joined the team. “We are thrilled to be able to add such a valuable asset to our organization. Our background, combined with his experience, will further differentiate us from others in the marketplace.”

Anderson brings with him to his new position more than 30 years of media experience in Canada and the United States. He has held senior editorial positions with such leading publications as Equipment World, Better Roads, Construction Equipment and Equipment Journal. Most recently, he worked for BNP Media in Troy, Mich., first as the Editor of Site Prep and POB magazines, before joining the staff of Engineering News-Record as Equipment Editor and Midwest Edition Editor.

Anderson served 2003-09 and 2013-14 on the Construction Writers Association’s Board of Directors, including as President during the former organization’s 50th anniversary year in 2007-08. He is a member of the newly-formed Construction Media Alliance.

“It is an absolute honor to be joining the Marketing Strategies & Solutions team,” says Anderson. “I have sat across the proverbial table from Robert Adeland and his colleagues often over the past 20 years, and to be asked to come aboard at this most pivotal time is an opportunity that I could not pass on. Industrial manufacturers and suppliers all have such great stories to share with their customers, and we can help them do that more than ever before.”

In his new capacity, Anderson looks forward to working with new and established colleagues and friends throughout North America, helping connect them with their audiences via marketing, public relations, communications and advertising programs tailor-made to fit their particular needs.

About Marketing Strategies & Solutions

Established by Robert Adeland in 1997, Marketing Strategies & Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for industrial manufacturers and other business-to-business clients. The firm is one of the select advertising agencies in North America to be admitted as members of the Association of Equipment Manufacturers (AEM).

Major clients in Canada and the United States include SENNEBOGEN LLC, Winkle Industries Inc., Ontario Drive & Gear Ltd., Sommers Motor Generator Sales Ltd., Beka-Lube Products Inc. and Beau-Roc Truck Bodies Inc. The agency also serves numerous manufacturers and business services local to London and region.

To reach Mike, call him at 519.432.8327 or email him at: .

For more information about Marketing Strategies & Solutions integrated communications services, contact:

Robert Adeland, President
433 William Street, London, ON N6B 3E1