“Raising Expectations”


“Raising Expectations”


Move Winkle’s positioning from a manufacturer of commodity equipment into a value-added solutions provider.


Encourage customers to expect a higher level of expertise, service and commitment from their material handling equipment supplier.


“Raising Expectations” trade show exhibit.


SCA Award

With versions of this exhibit tailored to key market segments, graphics and text set the agenda for sales contacts that led Winkle to a growing number of valuable sole-source customer agreements. Winkle has emerged as a preferred partner to its customers, rather than a periodic provider of off-the-shelf products and parts. Sharing this message and vision internally helped to drive a significant move forward in Winkle’s own corporate culture, enabling continuous service improvements and innovation.

This booth was selected for a Summit Creative Award by the Summit International Awards group in the trade show category.